Effective marketing is a key to selling your property quickly and getting the highest price. Aggressive, effective marketing of Client’s homes by every available medium is how we have become a top real estate firm in the Kalamazoo area. It’s our job to assure that you get as many qualified offers as possible, allowing you to extract the highest price the market will bear.

One of the most important elements of marketing effectively is setting the price right. Set the price too high, and you won’t get any offers and your property will take too long to sell. Set it too low and you cheat yourself by not getting the full, fair value. As brokers in southwest Michigan area real estate, we analyze the market and set area prices continuously. We’ll work with you to assure that everything possible is done to get the highest price, in the time frame you desire.

The condition and appearance of your property are also critical factors in getting the best price. We can personally walk through your property with you and advise you of what you can do to stage it most effectively. Some areas are much more important and more likely to pay off than others! Often, the buyer is motivated by emotional responses as much or more than financial issues. There are usually things we can point out to you that are easy and inexpensive, yet go a long way toward triggering those “buy” emotions.

Real estate negotiations and contracts can be intimidating in their complexity.  Most people have almost no experience in these negotiations. After all, how often do you buy or sell real estate? As top real estate professionals, getting you the best terms and prices in all negotiations is simply part of our job.